Sears and Kmart
As Head of Design I focused on trend forecasting, concept & overall design strategy for all apparel and soft home. Examples below show seasonal concept & product for women's sleep, swim & apparel.
Accomplishments:
— BRAND RATIONALIZATION/CONSOLIDATION: Beginning at 30+ brands, end design portfolio of 12 brands.
— Created NEW "One Brand" from concept to completion for Kmart stores.
— Key partner in AGENT MODEL transition - Created new design process & new way of thinking/working.
​
​Improved design process by:
— Consolidating & streamlining brands at the conception of each season, creating one main seasonal concept, store theme & seasonal color palette flowing from apparel into soft home.
— Creating a seasonal design calendar, while streamlining & eliminating unnecessary meetings.
— Creating clear meeting dates & identified end goals for all executive design meetings.
— Re-organized design team in order for designers to succeed & focus on strengths.